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Custom GHL software · Plugins · AI chatbots · Marketplace apps

Custom Software That Powers Your Plumbing Operation

We build WordPress plugins, AI emergency-triage chatbots, voice-AI receptionist bridges, custom job-management dashboards, and full GHL Marketplace apps for plumbing and home-service businesses. Anything that connects to or extends GoHighLevel — we'll build it for your shop or your agency clients.

Built with Claude Code · 10× faster Full IP transfer 30-day bug-fix warranty NDA ready
What we build for GHL

From One Plugin To A Full Plumbing GHL Marketplace App

Eight common builds for plumbing businesses and home-service agencies — plus anything else you can spec. If it touches the GHL API, we can build it.

🔌
WordPress ↔ GHL Plugin

Custom WP plugin that syncs service-area landing pages, quote-request forms, and contact records between your WordPress site and your GoHighLevel sub-account. Two-way data flow, no manual imports.

🤖
Custom AI Chatbot in GHL

Branded conversational AI chatbot embedded on your plumbing website — qualifies job type (emergency vs. non-emergency), collects property address, and books the dispatch slot directly into your GHL calendar.

🏗️
Plumbing Job-Management Software

Custom job-management dashboard built on top of GoHighLevel — pipeline-stage automation, tech assignment, photo documentation, service history, and maintenance-plan tracking, all branded to your shop.

📞
Voice AI ↔ GHL Bridge

Custom VAPI / Retell pipeline that answers every inbound call, transcribes the job request, tags urgency level inside GHL, and routes live transfers to the on-call tech automatically.

🔄
GHL ↔ Anything Sync

Sync GHL with ServiceTitan, Jobber, Housecall Pro, QuickBooks, Stripe, Angi Leads, or your custom dispatch system. Webhooks, polling, scheduled jobs — whatever the integration requires.

📊
Custom Reporting Dashboard

Real-time analytics dashboard pulling data from GHL + your field-service tools. Build the views your shop actually uses — bookings by service type, tech utilization, maintenance-plan renewal rate, lead source ROI.

📱
Mobile-First Client Portal

Branded mobile-friendly client portal where homeowners request service, view job status, see photo documentation, sign digital authorizations, and track maintenance plan history — backed by GHL data.

🧩
GHL Marketplace App

Build and publish your own GHL Marketplace app for the plumbing or home-services niche — for in-house use, white-label resell, or full marketplace listing to other agencies.

Got a different idea? Book a discovery call — if it's possible, we'll build it.

Our stack

We Pick The Right Tool For Your Project

No religion about frameworks. The right stack is whatever ships your build fast and runs reliably in production.

Backend frameworks

Laravel (PHP)Best for WordPress + GHL plugin connectors, complex multi-tenant apps
Python (FastAPI / Django)AI workflows, data pipelines, ML-backed integrations
Node.js / ExpressReal-time apps, webhooks, lightweight microservices
Cloudflare WorkersEdge functions for GHL webhook handling at scale

Frontend frameworks

Next.js (React)SaaS dashboards, client portals, performance-critical UIs
ReactEmbedded widgets, custom GHL marketplace UIs
AstroMarketing sites and content-driven landing pages (this site is built on Astro)
WordPress / GutenbergWhen you need a WP-native plugin or block editor extension

AI & integration layer

Claude Agent SDKProduction agentic workflows, tool use, computer use
Claude CodeAI-assisted development — how we ship 10× faster than traditional dev shops
OpenAI Agents SDKMulti-agent orchestration, handoffs, tracing
VAPI / RetellProduction voice AI for inbound + outbound calling
MCP serversTool + data integrations for AI agents
n8n / Make / ZapierNo-code automation between systems
Recent builds

Real GHL Software We've Shipped for Home-Service Businesses

Anonymized examples of what we've built for plumbing operators and home-service agencies in the past 18 months.

Plugin

WordPress → GHL service-area sync

Custom WP plugin that pushes every quote-request form submission to GHL as a contact, tagged by service type (emergency/routine) and ZIP code, with full custom field mapping. Admin UI included for non-developers.

Laravel-style PHPGHL API v2WordPress Hooks
AI Chatbot

Embedded emergency triage bot

Lightweight chatbot widget for a plumbing shop website — detects burst-pipe and slab-leak keywords, escalates to emergency dispatch immediately, books non-urgent jobs into the GHL calendar with job-type tagging.

Next.jsClaude Sonnet 4.6GHL Calendar API
Job Mgmt

Custom job-tracking dashboard

Custom dashboard for a 6-truck plumbing shop. Pulls jobs from GHL, adds plumbing-specific fields (service category, parts used, permit number, warranty expiry). Tech photos auto-attach. Built in 5 weeks.

Next.jsPostgresGHL APIAWS
Voice AI

24/7 AI plumbing receptionist

Custom VAPI agent for a multi-location plumbing company. Detects emergency vs. non-emergency in the first phrase, runs separate qualification scripts per service type, logs job details to GHL contact records with structured fields and urgency tags.

VAPIClaude Sonnet 4.6TwilioGHL Webhooks
Integration

GHL ↔ Jobber two-way sync

Webhook-driven sync that creates a Jobber job from every GHL pipeline stage change, then writes completed-job data back to GHL for review-request and maintenance-plan triggers.

Python (FastAPI)GHL WebhooksJobber API
Marketplace

White-label GHL plumbing app

Built and published a GHL Marketplace app for a home-services agency to resell to 40+ plumbing sub-account clients. Includes auth, subscription billing, and admin UI.

Next.jsNode APIGHL Marketplace SDK
Our process

From Idea To Production In 5 Steps

A clear, predictable engagement — no scope creep, no surprises.

1
Discovery Call

30 minutes free. We understand your GHL setup, the problem, and the integration surface.

2
Fixed Quote

Written scope with milestones, deliverables, timeline, and a fixed price. No moving targets.

3
Build Sprints

1–4 week sprints. Weekly Friday demos. You see GHL data flowing through real code every week.

4
Testing & QA

Edge cases, security, performance. We test against your real GHL sub-account, not a sandbox.

5
Deploy + Warranty

We deploy to your infrastructure (or yours+GHL Marketplace) and fix any bugs free for 30 days.

Pricing

Two Ways To Engage

Project-based or hourly — whichever fits your build.

Most popular

Fixed-Price Build

$3K – $40K+ per project
  • Written scope & fixed timeline
  • Milestone-based payment
  • No surprise invoices
  • 30-day bug-fix warranty
  • Full IP transfer
  • Best for clearly-defined builds
Get a Quote
⏱ FLEXIBLE
Hourly retainer

Hourly Development

$75 / hr USD, no minimums
  • Pay only for hours worked
  • Best for ongoing iteration
  • Daily Loom updates
  • Cancel any time (1-day notice)
  • Senior dev included
  • Best for evolving scope
Book Discovery Call →
Need a developer + dedicated VA?The GHL Elite Expert + Dev plan ($997/mo) pairs a full-time GHL VA with a developer for custom code, API integrations, and ongoing maintenance.
FAQ

Common Questions About GHL Development

This page is specifically about software that connects to, extends, or replaces parts of GoHighLevel for plumbing and home-service businesses. The /custom-software page covers broader AI agents and SaaS builds that may or may not touch GHL. If your build involves the GHL API, GHL Marketplace, or anything talking to a GHL sub-account for your plumbing operation — you're in the right place.

We pick per project. For WordPress-to-GHL plugins → Laravel-style PHP. For dispatch-data pipelines and AI agents → Python (FastAPI). For job-management dashboards and client portals → Next.js + React. For voice AI receptionist builds → VAPI or Retell. For AI reasoning → Claude Agent SDK. We never force a stack — we pick what ships your build reliably.

WordPress-to-GHL service-area form sync: 2–3 weeks. AI emergency-triage chatbot: 3–4 weeks. Custom job-tracking dashboard: 5–8 weeks depending on scope. GHL-to-Jobber/ServiceTitan integration: 3–5 weeks. We scope every project up front with a fixed timeline and milestones.

Always. Send your standard NDA at the discovery call and we'll sign before anything sensitive is shared.

100%. Full IP transfer is included by default. The code lives in your repo, deploys to your infrastructure, runs under your accounts. No licenses or royalties retained by us.

Yes — we've published several Marketplace apps for home-service agencies. We handle the submission, the listing copy, the screenshots, and the technical review process from start to finish.

Fixed-price quotes start at $3K for small WP plugins, $5–15K for custom AI chatbots or voice agents, $15–40K for full job-management dashboards, $25K+ for GHL Marketplace apps. Hourly retainer is $75/hr if you prefer pay-as-you-go without a fixed scope.

Two options: dedicated GHL VA with developer support starts at $997/mo (see hire-va), or hourly retainer at $75/hr with no minimums. A 30-day bug-fix warranty is included free on every fixed-price build.

Have a build in mind?

Free 30-Minute Discovery Call

Tell us what needs to talk to GHL — we'll tell you what's possible, what it costs, and how long it takes. No obligation, no sales pressure.